Research by Esin Cansu Yilmaz
Research Partners
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Key Takeaways
This benchmark covers 200+ Solutions teams across the US and Europe (Oct–Dec 2025). It’s not about comp amounts - it’s about how plans are structured, what’s considered “normal,” and what correlates with satisfaction.
Nearly all Solutions teams have variable comp - and the market standard is clustered around 80:20 and 70:30.
87% of teams have a variable aspect of their compensation, with 70:30 the most common split (closely followed by 80:20).
Most Solutions compensation is designed as a team sport - however, with a growing need to recognise individual impact.
Team / region / pod-based measures show up in the majority of plans. Many teams pair this with individual recognition mechanisms (e.g., MBOs, kickers, SPIFs) to make personal impact visible without undermining collaboration.
Clarity consistently matters more than a perfect structure.
The highest satisfaction plans share one trait: people can clearly explain what they’re paid on, what they can influence, and how payout is calculated. Across structures, confusion (too many levers, unclear crediting, “mystery” measures) is one of the most reliable signals of lower satisfaction.
Extra levers (SPIFs, accelerators, multiple metrics) work best when they reinforce a simple core plan.
27% of teams said they use SPIFs, accelerators, or bounties. These tools are most effective when they’re used to spotlight priority behaviour (e.g., new products, big deals, multi-SKU) on top of a plan the team already understands - rather than as a substitute for core plan clarity.
Perceived alignment and fairness across Sales + Solutions is a major driver of satisfaction.
Two patterns show up repeatedly:
SE satisfaction tends to be higher when incentives across AE/SE feel aligned and proportionate to shared effort.
When AE plans become much more heavily variable, SE satisfaction with their own comp often declines - suggesting that how the “whole package” feels (pressure, recognition, shared upside) matters as much as the SE plan itself.
Base:Variable - What's Normal?
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