The State of Solutions Comp Structures (2026)

The State of Solutions Comp Structures (2026)

At Coform, our goal is to elevate solutions, crowdsourcing what's actually working across teams. We heard time and time again that comp structures are a black box, so with our partners we decided to change that.

We collected data from 200+ teams on how they structure compensation, incentives, and targets for Solutions teams between October and December 2025. Read below fo the keytakeaways

At Coform, our goal is to elevate solutions, crowdsourcing what's actually working across teams. We heard time and time again that comp structures are a black box, so with our partners we decided to change that.

We collected data from 200+ teams on how they structure compensation, incentives, and targets for Solutions teams between October and December 2025. Read below for the key takeaways

Solutions comp structures are a black box - hard to benchmark, hard to explain, and even harder to advocate for internally.


In this research, we share what over 200 presales/Solutions teams are actually doing across base/variable splits, variable components, and incentive levers (surveyed Oct–Dec 2025, US + Europe).


At Coform, our goal is to help power Solutions to be the trusted, scalable, repeatable growth lever it should be. Our invite-only community meets monthly across four cities (with more coming) and virtually, openly sharing what's actually working and not.


Out of that community, we're building solutions to problems our members have with Focal (our Solutions OS that helps teams execute and prove impact) and Method (crowd-sourced benchmarks and research so teams can design and advocate more effectively).


Our first report is designed to help you understand what’s normal across the market in Solutions comp structures - and what most strongly drives satisfaction.

Research by Esin Cansu Yilmaz

Research by Esin Cansu Yilmaz

Research Partners

The partners below helped share the report with their communities and teams, extending its reach and strengthening its relevance. We’re grateful to collaborate with people who care deeply about advancing the Solutions profession.

Key Takeaways

This benchmark covers 200+ Solutions teams across the US and Europe (Oct–Dec 2025). It’s not about comp amounts - it’s about how plans are structured, what’s considered “normal,” and what correlates with satisfaction.

Nearly all Solutions teams have variable comp - and the market standard is clustered around 80:20 and 70:30.

87% of teams have a variable aspect of their compensation, with 70:30 the most common split (closely followed by 80:20).

Most Solutions compensation is designed as a team sport - however, with a growing need to recognise individual impact.

Team / region / pod-based measures show up in the majority of plans. Many teams pair this with individual recognition mechanisms (e.g., MBOs, kickers, SPIFs) to make personal impact visible without undermining collaboration.

Clarity consistently matters more than a perfect structure.

The highest satisfaction plans share one trait: people can clearly explain what they’re paid on, what they can influence, and how payout is calculated. Across structures, confusion (too many levers, unclear crediting, “mystery” measures) is one of the most reliable signals of lower satisfaction.

Extra levers (SPIFs, accelerators, multiple metrics) work best when they reinforce a simple core plan.

27% of teams said they use SPIFs, accelerators, or bounties. These tools are most effective when they’re used to spotlight priority behaviour (e.g., new products, big deals, multi-SKU) on top of a plan the team already understands - rather than as a substitute for core plan clarity.

Perceived alignment and fairness across Sales + Solutions is a major driver of satisfaction.

Two patterns show up repeatedly:

  • SE satisfaction tends to be higher when incentives across AE/SE feel aligned and proportionate to shared effort.

  • When AE plans become much more heavily variable, SE satisfaction with their own comp often declines - suggesting that how the “whole package” feels (pressure, recognition, shared upside) matters as much as the SE plan itself.

Base:Variable - What's Normal?

Across our 200+ pre-sales Solutions teams, 87% include a variable component in compensation.

What Splits Are Most Common?

Of that 87%, respondents shared:

  • 37% use a 70:30 mix

  • 31% use 80:20

  • 16% use 75:25

  • 16% - other models (inc flat bonuses)

➤ Who Doesn't Have Variable?

Across our 200+ pre-sales Solutions teams, 87% include a variable component in compensation.

What Splits Are Most Common?

Of that 87%, respondents shared:

  • 37% use a 70:30 mix

  • 31% use 80:20

  • 16% use 75:25

  • 16% - other models (inc flat bonuses)

Across our 200+ pre-sales Solutions teams, 87% include a variable component in compensation.

What Splits Are Most Common?

Of that 87%, respondents shared:

  • 37% use a 70:30 mix

  • 31% use 80:20

  • 16% use 75:25

  • 16% - other models (inc flat bonuses)

Who Has Access?

This full analysis is available to people who contributed data to the dataset.

The full analysis is available to everyone who contributed their response to the data set.

Why Is it Gated?

Why Can't I Get Access?

We’re building genuinely useful benchmarks for Solutions teams - not collecting emails for marketing. We believe that keeping the full insights contributor-only is how we build data sets and reports that are genuinely useful. If its not worth 5 minutes of your time to contribute, then you shouldn't have access.

The full analysis is available to everyone who contributed their response to the data set.

How Do I Get Access To The Next Report?

Sign up to get invited to contribute to our next report. Plus every day we'll give access to one person from this list.


All our reports are contributor-only - we focus on high-quality research that help open-source Solutions rather than marketing exercises that put you in an outbound sequence.

Join Linkedin Live

Join Linkedin Live

Join Linkedin Live

On Jan 21st we're diving into the report and findings with an all-star cast of Solutioners.


Join us for an extra level of analysis, hear what other teams are doing and actionable takeaways.

On Jan 21st we're diving into the report and findings with an all-star cast of Solutioners.


Join us for an extra level of analysis, hear what other teams are doing and actionable takeaways.